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How Associations Can Adapt to AI-Driven Search
Search engines are evolving—fast. With AI now generating summaries, answering questions directly, and prioritizing content differently, associations can no longer rely solely on traditional SEO strategies to reach their audiences. This article breaks down what’s happening with AI-driven search, what your association needs to do to stay visible, and how to take action—step by step. The Rise of AI in Search Major search engines like Google and Bing are now using artificial intelligence to deliver ...
A Native App, a Web App and a Hybrid App Walk Into a Bar and the Bartender says “We don’t serve your kind here”.
I was on the phone the other day with a client who works for a national trade association and they mentioned at the last board meeting that the “idea” of a mobile app came up. After a few questions it became very clear that the client didn't really know what they wanted or even necessarily why. They just knew based on the directives from the board they had a wheelbarrow full of dirt and were busy looking for a hole to fill. My client is not that different from most people, who may understand fro...